Vance MorrisWhat absurd wine descriptions teach us about customer experience and retention and why confusion, not price, drives customers away.
Vance MorrisDiscover how Disney’s nightly fireworks—what Walt called the “Kiss Goodnight”—can transform your client retention. This article reveals why the final impression matters most and how to engineer lasting loyalty in any business.
Vance MorrisStop Competing on Price: Build Loyalty That Outlasts Discounts A random encounter in the grocery store with a customer who recognized Emma from my newsletter taught me a powerful business lesson: loyalty isn’t about discounts—it’s about connection. Check out my latest article for 3 simple ways to build emotional connections that keep customers coming back for life.